Mass Communication Application

My Role 
   At a previous position, I served as a product manager for a mass communication application. This app served industries such as education, industrial, sports, and retail. Customers used our application to send mass messages for announcements and emergencies.

Solving the Problem
   From a functionality standpoint, the application was working very well. Messages were sent/received in a timely matter, and customers were used to our platform. With that being said, the UX/UI needed a severe upgrade to be more competitive in today's market. Our application also contained limited features in comparison to communication applications such as Slack. One note of importance was the elongated process to send messages. To send an emergency message, the process from start to finish took 4 clicks, which needed to be adjusted.

Solution
  Through research, I worked with the UX designer to implement a design standard to match with today's industries. I also modified the customer journey to reduce the amount of steps it took to send emergency AND standard messages. This benefited the customer by reducing time to send messages. To ensure that customers approved of these changes, I conducted beta testing with customers. With their approval, we released the updated design and functionality to over 10,000 customers. 
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Metrics
·       Completed a major UX upgrade of our application.

·       Tested our application with over 100 customers.

·       Usage increased by over 100% for the first month of the new upgrade.

·       Work with cross-functional teams throughout the company to ensure a successful launch.